20 December 2011

BRAVE(S): disney vs. mlb?

oh, how exciting!
the animation industry and major league baseball seem to be in a bit of a clash.

from stitchkingdom:
It all started back in March of last year when we reported on trademark applications which appeared to have been confirming a title change for what was then known as The Bear and the Bow, but is now known to be Brave.
Fast forward to this past summer when — after filing a number of extensions — the Atlanta National League Baseball Club, owners of the Atlanta Braves,  formally filed an objection to many of the trademark applications. Although trademarks are specific to their singular and plural forms and the Braves do not possess any trademarks for the word BRAVE (only BRAVES), the organization believes that damages will occur as a result of Disney’s trademarks being approved as they have used the singular form before on merchandise and insist it is common for fans, media, et al to use the singular form when referring to a single player, whereas the pluralized form refers to the entire team.
i wonder who has better lawyers? >.<

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