proof bakery is where i go basically every single day to get my morning cappuccino and croissant since i discovered them back in january. their coffee is actually a pop-up called cognoscenti by architect-turned-barista yeekai lim. they use only the best small-batch coffee like handsome and four barrel, and yeekai and the other baristas are just awesome. talking to them this morning though, it sounds like they've had an influx of new customers lately because of the nytimes feature. while they have no problem with new customers, they've faced many who think their coffee is too expensive, or expect to be served completely customizable starbucks-style drinks - which is not what they're about - who then complain and are very rude to the employees.
this is totally a rant, but i just don't understand that entitled mentality that the customer should always be served what they want, how they want, when they want. if you want that, then go to starbucks, or if it's too expensive, go to mcdonald's and get a $1 coffee. i love small businesses like proof and golden road because their business is about doing one thing and doing that one thing very well. it's not cheap and it's not easy, but they are not out to please everyone, and that pisses some people off for some reason. but that's just my two cents i guess.
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